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Black Opium by Yves Saint Laurent 5.0oz Women EDP Spray
$121.99
Sale price
$121.99
Regular price
$338.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Black Opium — one of the few bottles that sells itself off the shelf
Black Opium by Yves Saint Laurent is one of the few bottles that sells itself off the shelf. It belongs to the Black Opium line, of which this catalogue carries 19 references — enough to build a branded facing rather than stocking a single orphan SKU. YSL spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Amber Vanilla Gourmand
Top notes: Pear, Pink Pepper, Orange Blossom
Heart notes: Coffee, Jasmine, Bitter Almond, Licorice
Base notes: Vanilla, Patchouli, Cedar, Cashmere Wood
The result is addictive dark coffee and vanilla — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 150 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Black Opium targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Black Opium Extreme, Black Opium Storm Illusion, Black Opium Green, Saharienne.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Black Opium line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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