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Libre Flower & Flames by Yves Saint Laurent 3.0oz Women EDP Spray
$112.49
Sale price
$112.49
Regular price
$311.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Libre Flower & Flames — a pillar of the designer wall
Libre Flower & Flames by Yves Saint Laurent is a pillar of the designer wall. It belongs to the Libre line, of which this catalogue carries 16 references — enough to build a branded facing rather than stocking a single orphan SKU. YSL spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Warm Floral
Top notes: Lavender, Bergamot
Heart notes: Orange Blossom, Lily, Coconut
Base notes: Vanilla Bourbon
It wears solar, creamy and sensual. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 90 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Libre Flower & Flames targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: Libre, Libre Le, Libre Intense, Saharienne.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Libre line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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