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Libre Le Parfum by Yves Saint Laurent 3.0oz Women EDP Spray
$118.49
Sale price
$118.49
Regular price
$329.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Libre Le — one of the few bottles that sells itself off the shelf
Libre Le by Yves Saint Laurent is one of the few bottles that sells itself off the shelf. It belongs to the Libre line, of which this catalogue carries 16 references — enough to build a branded facing rather than stocking a single orphan SKU. Black Opium and Libre are two of the best-selling women's fragrances in the US, and MYSLF has done the same on the men's side. This is not a house you introduce — it is one customers arrive naming.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At YSL's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Amber Floral
Top notes: Saffron, Bergamot, Mandarin Orange
Heart notes: Lavender, Orange Blossom
Base notes: Bourbon Vanilla, Honey, Tonka Bean
The overall impression is opulent, spicy and honeyed, and that is what closes the sale at the counter.
Commercial Details
Size: 90 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Libre Le targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Libre, Libre Intense, Libre L'Absolu Platine, Saharienne.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Libre line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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